Xun Wu

The impact of perceived fairness on consumers’ willingness to pay for water quality improvements: evidence from China

Financing drinking water improvements in low tariff regimes requires price increases, yet affordability alone cannot ensure public acceptance. In a survey experiment with 1027 urban Chinese residents, perceived fairness is associated with 0.58–0.84 RMB/m3 higher WTP for cleaner r...

Cognitive Load as a Hidden Cost of Empathy: Tradeoffs in Using VR for Inclusive Design

Virtual reality (VR) is used to bridge the “empathy gap” in inclusive design, but whether emotionally evocative simulations improve design outcomes remains unclear. We conducted a between-subjects experiment comparing passive video with non-emotional and emotional interactive VR...