Wesley Friske

Pet-owner synchrony: Operationalization, application, and implications

Abstract Despite the pet industry’s significant economic and social importance, academic attention to this sector of the economy has been limited. Rather than focusing solely on the household demographics of pet ownership or the attitudinal components of the pet-owner relationshi...

AI as Market Infrastructure: How Misinformation and Automation Inequality Shape Democratic Performance and Economic Wellbeing

Artificial intelligence (AI) is transforming the market-organizing infrastructures that coordinate exchange, reshaping consumer information environments and the allocation of economic value. Drawing on marketing systems theory and consumer emancipation scholarship, we theorize pe...