Weng Marc Lim

Guidelines for Meta‐Analytic Structural Equation Modeling: Steps, Resources, and Illustrations

ABSTRACT The goal of science is to build incremental, structured, and reliable knowledge over time. Yet, many strands of marketing and related disciplines exhibit symptoms of cumulative stagnation, including lack of replicability and weak theoretical integration. Existing remedie...

Gastronomy as an engaging form of creative tourism enhanced by co-creation and nostalgia

Gastronomic encounters increasingly function as creative tourism experiences in which participation and nostalgia shape how tourists feel, think, and act toward a destination. This study examines the role of creative tourist experiences, gastro-nostalgia, and co-creation intentio...

Do emotional reviews predict sales? Evidence from an AI-powered experimental investigation

Abstract In the digital age, online reviews have emerged as a pivotal touchstone for consumer decision-making, with the emotional sentiment of these reviews playing a crucial role in shaping purchasing behaviors. This research harnesses signaling theory and the elaboration likeli...