Vijayakumar

From Green Promotion to Circular Value Creation: Mapping the Intellectual Structure and Emerging Fronts of Circular Economy Marketing Through Bibliometric Science Mapping (2011–2026)

Circular economy (CE) research has expanded rapidly, yet the marketing dimension of circularity remains conceptually dispersed across green marketing, sustainable consumption, remanufacturing, product-service systems, circular business models, reverse logistics, and consumer beha...