VICTORIA WELLS

Nudging Drink Choice in Pubs: The Impact of Introducing Alcohol‐Free Beer on Alcohol Sales and Venue Revenues

ABSTRACT Introduction The project aims to evaluate the impact of introducing alcohol‐free (AF) beer using three behavioural ‘nudges’ designed to encourage consumer uptake. Nudges are subtle changes to the choice environment that encourage particular behaviours without restricting...

‘You don’t want to be sat on a sticky seat’: a Q-methodological foraging analysis of pub consumer choice

This study investigates how consumers trade-off between various features when making pub choices, a previously underexplored area. Uniquely we apply foraging theory as a multi-level, ecologically based approach examining analysis of product, physical and service elements to the n...