Thong Minh Phan

From AI chatbot-enabled knowledge management to sustainable luxury consumption: the moderating role of need for uniqueness

Purpose This study investigates how AI chatbot-driven knowledge management, through knowledge acquisition, sharing, and application, influences sustainable luxury fashion consumption. It examines the psychological process from attitude formation to behavior and the moderating rol...

From transparency to identity: how blockchain-enabled signals shape symbolic meanings and willingness to pay a premium in sustainable fashion

Purpose The purpose of this paper is to apply the integration of signaling theory and self-congruity theory to explain the mechanism by which blockchain-enabled traceability and transparency influence consumers’ willingness to pay a premium for sustainable fashion products. Desig...