Tahir M. Nisar

Mobilizing Dynamic‐Capability Microfoundations for Sustainability‐Oriented Innovation: The Role of Innovation Champions

ABSTRACT Organizations face growing pressure to respond to environmental and social challenges, yet research has not sufficiently explained how organizational actors mobilise dynamic‐capability microfoundations across the development of sustainability‐oriented innovations. Drawin...

Environmental guilt and cultural values explain how green identity shapes sustainable skincare purchase intention among Arab Generation Z

Abstract This study explains why Generation Z consumers in Arab markets form intentions to purchase sustainable skincare products and clarifies the psychological mechanism through which green self-identities are converted into intention. Extending the Theory of Planned Behavior w...