Author
Suraj Kumar
Recent research
- AI & ComputingOpen access
Beyond Rankings: How Marketers Can Evaluate AI Search Visibility Without Confusing It with Traffic
A literature review and practitioner framework for evaluating AI search visibility. The paper reviews the GEO benchmark (KDD 2024), an independent replication (C-SEO Bench), Pew Research’s US browsing study, Ahrefs’ keyword analysis and Google’s 2026 documentation. It finds that...