Songshan Sam Huang

The effect of service failure crisis in destinations on tourism boycotts: The moderating role of power distance beliefs

Few studies have assessed the impact of service failure crises on tourism boycotts from the perspective of social distance. Grounded in self-bias theory and construal level theory, this study examines how the service failure crisis in destinations across three distance levels (pe...

The charm of fashion: value co-creation in fashion production and consumption at heritage tourism destinations

The role of fashion in cultural heritage tourism has attracted increasing attention from both practitioners and scholars. However, robust theoretical explanations of how heritage tourism destinations participate in the production and consumption of fashion remain limited. Drawing...