Solomiya Ohinok

Ethical digital marketing strategies for sustainable development: enhancing brand equity and consumer trust in the online era

Purpose – This study aims to critically investigate how ethical digital marketing strategies systematically contribute to sustainable development by functioning as governance mechanisms of Corporate Digital Responsibility (CDR), mitigating greenwashing, and translating digital tr...

Ethical digital marketing strategies for sustainable development: enhancing brand equity and consumer trust in the online era

Purpose – This study aims to critically investigate how ethical digital marketing strategies systematically contribute to sustainable development by functioning as governance mechanisms of Corporate Digital Responsibility (CDR), mitigating greenwashing, and translating digital tr...

Leveraging higher education for cultural and heritage tourism in the European Union: curricular innovation, research integration, and societal engagement

Purpose – This paper aims to explore the multifaceted role of Higher Education Institutions (HEIs) across the European Union in driving cultural and heritage tourism. Moving beyond conventional instruction, it proposes a comprehensive tripartite framework designed to position uni...