Smita Dash Baishakhy

Predicting consumers' intention to purchase local foods with GI certification: the interplay of consumer ethnocentrism, place identity, attitude and perceived credibility of origin-labelling

Purpose Nudging consumers to choose local products is gaining importance for relocalisation of agri-food system. Origin labelling, such as Geographical Indication (GI) certification, is being widely promoted as a tool of place branding and for signalling the localness of products...