Sinéad Field

Ambiguous credentials and commercial interests in dermatology-related social media: an audit of “skin experts” and public trust in Ireland

Dermatology information on social media may combine health advice with unclear credentials and commercial promotion. We conducted a cross-sectional audit of Ireland-focused InstagramTM and TikTokTM content and an online survey of adults in Ireland. Between 6 and 15 December 2025,...