Sidharth Lalwani

Toward Transparent Model Selection in Marketing Research: An Open-Science Decision Protocol for Documenting, Justifying, and Reporting Modelling Choices

Open science has secured the openness of marketing research's inputs, data, and code, but not the accountability of the reasoning behind the model a study reports. This paper names that gap the transparency paradox of model selection. It locates the layer that pre-registration, c...