Shuying Gong

“Word‐By‐Word” or “Line‐By‐Line” Presentation? How Response Generation Dynamics in Generative AI Influence User Acceptance

ABSTRACT Generative AI systems are increasingly integrated into various user support and decision‐making contexts. While extensive research has explored user acceptance of generative AI across domains, less is known about how its inherent presentation features influence such acce...

EXPRESS: Impacts of Product-line Breadth on the Effectiveness of Advertising and Consumer Word-of-Mouth: Evidence from China’s Automobile Market

Using data from the Chinese automobile market, we examine how firms’ product-line breadth choices moderate the effectiveness of firm advertising and consumer online word-of-mouth (WOM) in promoting product sales. We find that product-line breadth has opposing effects on the effec...