Author

Shardendu Bhushan Sinha

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Recent research

Society & EconomicsOpen access
Impact of SDG-Oriented Green Marketing on Consumer Buying Preferences for Personal Care Products: Evidence from North India
Purpose: This study examines how Sustainable Development Goal (SDG)-oriented green marketing translates into consumer buying preferences for personal care products. SDG orientation is operationalized through environmental concern, green-product knowledge, perceived behavioural co...
Zenodo (CERN European Organization for Nuclear Research)2026-08-050 citationsDOI
Society & EconomicsOpen access
Impact of SDG-Oriented Green Marketing on Consumer Buying Preferences for Personal Care Products: Evidence from North India
Purpose: This study examines how Sustainable Development Goal (SDG)-oriented green marketing translates into consumer buying preferences for personal care products. SDG orientation is operationalized through environmental concern, green-product knowledge, perceived behavioural co...
Zenodo (CERN European Organization for Nuclear Research)2026-08-050 citationsDOI