Shambhu Nath Singh

From Directive Principles to Socioeconomic Outcomes for Inclusive Development in India

Achieving meaningful inclusive development in India necessitates moving past conventional macroeconomic indicators toward an evaluation of how opportunities, productive assets, and welfare outcomes are distributed across societal strata. The Directive Principles of State Policy (...

From Directive Principles to Socioeconomic Outcomes for Inclusive Development in India

Achieving meaningful inclusive development in India necessitates moving past conventional macroeconomic indicators toward an evaluation of how opportunities, productive assets, and welfare outcomes are distributed across societal strata. The Directive Principles of State Policy (...

Impact of SDG-Oriented Green Marketing on Consumer Buying Preferences for Personal Care Products: Evidence from North India

Purpose: This study examines how Sustainable Development Goal (SDG)-oriented green marketing translates into consumer buying preferences for personal care products. SDG orientation is operationalized through environmental concern, green-product knowledge, perceived behavioural co...

Impact of SDG-Oriented Green Marketing on Consumer Buying Preferences for Personal Care Products: Evidence from North India

Purpose: This study examines how Sustainable Development Goal (SDG)-oriented green marketing translates into consumer buying preferences for personal care products. SDG orientation is operationalized through environmental concern, green-product knowledge, perceived behavioural co...