Shaheeda Banu S

A Study On the Impact of Product Packaging On Customer Satisfaction

Product packaging serves as a critical interface between a brand and its consumers, functioning not only as a protective barrier but also as a powerful marketing tool. This study investigates the impact of various product packaging elements—such as visual design, structural utili...

A Study On Customer Perception and Brand Loyalty Towards Hero Motocorp

This study examines customer perception and brand loyalty towards Hero MotoCorp in the Indian two-wheeler market. The two-wheeler industry is highly competitive, with customers having several alternatives based on price, fuel efficiency, product quality, design, performance, tech...