Seyed Mohammad Javad Razavi

Smart fitness equipment and subjective well-being: the roles of perceived value and brand love

Purpose Despite growing interest in artificial intelligence and smart technologies in sport and fitness centers, little is known about the psychological mechanisms through which smart fitness equipment promotes the well-being of fitness center members. Drawing on servicescape log...

The impact of omni-channel strategies on consumer behavior in sport product purchases

This study addresses the gap in understanding sports consumers' behavior regarding omni-channel strategies, with a focus on the moderating roles of customer experience and brand trust. Drawing on the Stimulus-Organism-Response (S-O-R) framework, the Technology Acceptance Model (T...