Seema Abhijit Patil

Impact Of Sustainable and Green Marketing Strategies on Employee Involvement in CSR Initiatives

Abstract This paper investigates the influence of sustainable marketing and green marketing strategies on employees’ participation in Corporate Social Responsibility (CSR) activities. More specifically, it studies the effect of environmentally friendly product development, green...

Impact of Sustainable and Green Marketing Strategies on Employee Involvement in CSR Initiatives

This paper investigates the influence of sustainable marketing and green marketing strategies on employees’ participation in Corporate Social Responsibility (CSR) activities. More specifically, it studies the effect of environmentally friendly product development, green communica...