Saurabh Agrawal

Examining the impact of social media and credit cards on online impulse buying and post-purchase dissonance among Indian consumers

Purpose The purpose of this study is to evaluate the interrelatedness between online impulse buying behavior and post-purchase dissonance, while examining the impact of social media and credit cards using the Stimulus–Organism–Response (S-O-R) framework. Design/methodology/approa...