Satish R. Rao

Agentic AI-enabled influencers and psychological persuasion: agenticity shaping emotional engagement and well-being

Purpose The purpose of this study is to examine the psychological and societal effects of artificial intelligence-enabled influencers, focusing on how perceived authenticity, trust, emotional engagement, persuasion knowledge and well-being interact. The research seeks to understa...

Agentic AI and consumer engagement in sustainable health and wellness tourism: reimagining service facilitation in digitalized ecosystems

Purpose The study explores agentic AI characterization on autonomy, adaptivity, empathy and transparency shaping sustainable consumer engagement within health and wellness tourism. Further, it aims to understand the mechanisms of AI agency promoting long-term trust, empathy and s...