Sangkil Moon

Entertainment marketing: trends and future research

The 21st-century entertainment landscape has undergone a radical transformation driven by the internet, smartphones and the emergence of artificial intelligence (AI). As entertainment becomes deeply integrated into everyday life, marketing has evolved from a supporting function t...

EXPRESS: Finding Important Interdependent Product Features: A Simultaneous Consideration of Price and Quality Features

Product feature prioritization guides product managers to identify the most important product features or feature mixes (e.g., consumers’ simultaneous consideration of cleanliness and sleep quality with value for the money in hotel services) out of various features characterizing...