Safinah Ataliyah

Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Janji Jiwa Boulevard Hijau

This study aims to analyze the influence of brand image and product quality on purchasing decisions at the Kopi Janji Jiwa outlet on Boulevard Hijau, Harapan Indah, Bekasi. The study was motivated by the intense competition among local coffee shops, where Kopi Janji Jiwa has a st...