Sachin Gupta

EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer Experiments

Traditional experiments often rely on a few, stylized stimuli, which can limit realism and undermine generalizability beyond the sampled stimuli—known as the stimulus-sampling problem. To address this challenge, this paper introduces BRIDGE, a novel analytical method that enables...