Rodgers Bazigu

Artificial Intelligence as a Competitive Equaliser for Mid-Sized Retailers: An AI Adoption Framework for StyleHub

Mid-sized retailers increasingly compete against e-commerce platforms that offer large-scale personalisation, predictive supply chains, and adaptive marketing at a cost smaller firms cannot easily match. This paper develops an artificial intelligence (AI) adoption framework for a...

AI-Driven Transformation and Sustainable Competitive Advantage: Evaluating GlobalTech Solutions' Marketing, Customer Service, and Supply Chain Strategies

Artificial intelligence has moved from an experimental capability to a routine feature of daily commercial operations, and firms with strong internal dynamic capabilities are consistently better positioned to translate AI adoption into measurable performance gains. This paper eva...

Artificial Intelligence as a Competitive Equaliser for Mid-Sized Retailers: An AI Adoption Framework for StyleHub

Mid-sized retailers increasingly compete against e-commerce platforms that offer large-scale personalisation, predictive supply chains, and adaptive marketing at a cost smaller firms cannot easily match. This paper develops an artificial intelligence (AI) adoption framework for a...