Roan Guilherme Weigert Salgueiro

Generative AI Adoption for Image and Video Creation by Creators and Small Businesses in Emerging Markets: An Evidence Map and Early Platform Usage Study

Creators, freelancers, and small businesses in emerging markets are among the earliest and most intensive users of generative image and video tools, yet the academic evidence on their adoption remains fragmented across disciplines. This article contributes a two-part evidence bas...

Generative AI Adoption for Image and Video Creation by Creators and Small Businesses in Emerging Markets: An Evidence Map and Early Platform Usage Study

Creators, freelancers, and small businesses in emerging markets are among the earliest and most intensive users of generative image and video tools, yet the academic evidence on their adoption remains fragmented across disciplines. This article contributes a two-part evidence bas...