Author
Ramon George Atento
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Recent research
- Society & EconomicsOpen access
Filipino public discourse frequently characterizes reliance on government assistance, particularly dole-out programs such as the Pantawid Pamilyang Pilipino Program (4Ps), as evidence of a fixed “dependency mentality,” even as the same public consistently expresses distrust towar...
- Society & EconomicsOpen access
Influencer Parasocial Trust and Purchase Intention Among Young Adult Social Media Users
Influencer marketing has become a dominant strategy for reaching young consumers, with source credibility widely theorized to shape purchase behavior through the psychological bonds followers form with influencers. However, evidence testing this mechanism specifically through par...