Rafael Landaverde

Perceptions of CRISPR and the role of risk information seeking and processing: An analysis of North Carolina consumers

Genetic engineering technologies, like CRISPR, have ignited public acceptance issues due to perceived risks and previous rejection of genetically modified organisms. Thus, there is a need for evidence-based strategies to inform effective science communication and outreach. The cu...

Information Source–Message Effect on Consumers’ Intentions to Adhere to Food Safety Practices When Handling and Preparing Raw Chicken

Ideal food safety communication provides timely evidence-based information for consumers to protect themselves from foodborne illnesses. We investigated if information sources (experts providing factual information vs. social media influencers (SMIs) providing misinformation), co...