Author

Princewill Osinachi (PhD) Njoku

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Recent research

Society & EconomicsOpen access
EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA
The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...
Zenodo (CERN European Organization for Nuclear Research)2026-09-140 citationsDOI
Society & EconomicsOpen access
EFFECT OF BRAND RECOGNITION MANAGEMENT ON CUSTOMER PATRONAGE IN NIGERIA
The study examined the effect of Brand Recognition Management on Customer Patronage in Nigeria. The specific objectives were to determine the effect of brand logo on the customer patronage and examine the effect of Brand orientation on the customer patronage in Nigeria. The data...
Zenodo (CERN European Organization for Nuclear Research)2026-09-140 citationsDOI