Pornpun Prajaknate

The role of three dimensional virtual reality video in predicting tourists intention to travel to a sustainable cultural tourism community in Thailand

This study aims to investigate the role of a 180 degree 3D virtual reality (VR) video in predicting tourists’ intention to travel to a sustainable cultural tourism community in Thailand. A total of 481 participants were recruited to watch a 180 degree 3D VR video of Phuket Old To...