Phung Thanh Tuyen

HALLYU IMPLEMENTATION STRATEGY IN SOUTH KOREA'S CULTURAL DIPLOMACY IN SOUTHEAST ASIA IN THE EARLY 21ST CENTURY

Abstract: The Korean Wave (Hallyu) has become one of South Korea's most influential soft power assets, significantly enhancing the country's cultural presence and diplomatic engagement across Southeast Asia. While previous studies have primarily examined the popularity and socio-...

HALLYU IMPLEMENTATION STRATEGY IN SOUTH KOREA'S CULTURAL DIPLOMACY IN SOUTHEAST ASIA IN THE EARLY 21ST CENTURY

Abstract: The Korean Wave (Hallyu) has become one of South Korea's most influential soft power assets, significantly enhancing the country's cultural presence and diplomatic engagement across Southeast Asia. While previous studies have primarily examined the popularity and socio-...