Phuc Nguyen Hoang

When awareness backfires: activation and attenuation in fast fashion ethics

Purpose This study aims to address a persistent paradox in sustainable fashion: why rising consumer awareness of fast fashion’s environmental and labour harms fails to produce durable attitudinal resistance, particularly in structurally high-saturation, high-exposure market envir...

Performance management over time: non-monotonic effects of personal values, work attitudes and situational strength on employee performance behaviour

Purpose This study addresses a persistent paradox in performance management research: why performance-enhancing practices generate early behavioural gains yet fail to sustain performance over time. It challenges the dominant static assumption that motivational effects are immedia...

Underemployment, need frustration, and the delayed amplification of meaninglessness in peripheral economies

Purpose This study develops and tests a dynamic deprivation model linking regional underemployment to emotional exhaustion through cumulative psychological need frustration and emergent meaningless work. It examines whether structural labour misallocation predicts intra-individua...