Phan Thành Tâm

Determinants of e-commerce adoption among SMEs in Ho Chi Minh City and Dong Nai: An integrated TOE–UTAUT perspective

E-commerce is increasingly important for enhancing the competitiveness of small and medium-sized enterprises (SMEs), yet its adoption remains uneven. This study examines the determinants of SMEs’ intention to use e-commerce and their reported adoption decision among SMEs in Ho Ch...