Percy Packya. I *, C.Vasanthi, R.Ramani, V. Jayalalitha and R. Ramani

Livestock products marketing in india: haat to online

Livestock product marketing has evolved alongside socio-economic development, shifting from localized, trust-based exchanges to technologically advanced, consumer-centric systems. Traditionally, milk, meat, eggs and poultry were marketed as undifferentiated commodities through in...