Paul M. Pedersen

Effects of Human-AI Voice Interaction in Sports Commentary on Perceived Credibility, Emotional Response, and Cognitive Recall

This study examines how commentary source (human vs. artificial intelligence [AI]), commentator gender, and accent shape perceived credibility, affective responses, and cognitive recall in sports broadcasting. A 2 (source) × 2 (commentator gender) × 2 (accent) between-subjects ex...

Your choice, your team: psychological ownership and AI decision-making

Purpose This study examines how psychological ownership influences user satisfaction in artificial intelligence (AI)-assisted decision-making contexts within sport consumption. While prior research has focused primarily on algorithmic accuracy and outcome quality, it has paid lim...