Olatayo Agogo

Analyzing Audience Perception of Deepfake Advertisements Featuring Pastor Enoch Adeboye and Seun Okinbaloye

The rapid integration of artificial intelligence (AI) into advertising has introduced deepfake technology as a powerful yet controversial persuasive tool. Given limited empirical research on Nigerian audiences’ responses to deepfake advertising, this study investigated perception...

Analyzing Audience Perception of Deepfake Advertisements Featuring Pastor Enoch Adeboye and Seun Okinbaloye

The rapid integration of artificial intelligence (AI) into advertising has introduced deepfake technology as a powerful yet controversial persuasive tool. Given limited empirical research on Nigerian audiences’ responses to deepfake advertising, this study investigated perception...