Oktaviani Safitri

Pengaruh Affiliate Marketing dan Persepsi Harga Terhadap Minat Beli Produk Pada Platform TikTok Shop Pada Pengguna Aktif Generasi Z di Jakarta

Advances in digital technology have driven the growth of e-commerce and social commerce in Indonesia, particularly through TikTok Shop, which utilizes affiliate marketing to attract consumer purchase intention, especially Generation Z, who dominate the platform's active users. Pr...