Norina Popovici

Mapping Digital Influence in Tourism and Hospitality: A Bibliometric Analysis and Systematic Review Toward a Tri-Channel Framework

This study integrates the fragmented literature on digital influence in tourism and hospitality by combining a bibliometric analysis with a PRISMA 2020-guided systematic literature review (SLR), examining how creator-mediated, peer-mediated, and platform-mediated influence jointl...