Nirushanth Murugadas

Attention Economics in the Age of Artificial Intelligence: The Impact of Algorithmic Groove Music Recommendations on Social Media Users

This research examines the relationship between groove-oriented short-form video content, user engagement behavior, and recommendation-driven consumption in social media environments. The study combines a within-subject video experiment with an international survey to investigate...

Attention Economics in the Age of Artificial Intelligence: The Impact of Algorithmic Groove Music Recommendations on Social Media Users

This research examines the relationship between groove-oriented short-form video content, user engagement behavior, and recommendation-driven consumption in social media environments. The study combines a within-subject video experiment with an international survey to investigate...