Nilesh Bankar

AI-Driven Marketing Analytics for Predicting Customer Preferences for Eco-Friendly Excavators in the Indian Construction Equipment Market

Abstract The integration of Artificial Intelligence (AI) into marketing is transforming the way organisations understand customer preferences, predict buying behaviour and design personalised marketing strategies. In the construction equipment industry, increasing environmental c...

AI-Driven Marketing Analytics for Predicting Customer Preferences for Eco-Friendly Excavators in the Indian Construction Equipment Market

Abstract The integration of Artificial Intelligence (AI) into marketing is transforming the way organisations understand customer preferences, predict buying behaviour and design personalised marketing strategies. In the construction equipment industry, increasing environmental c...