NGAN PHUC LE

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...

THE IMPACT OF INFLUENCER MARKETING ON DOMESTIC TOURISM DECISIONS AMONG HO CHI MINH CITY RESIDENTS IN VIETNAM: TESTING THE MODERATING ROLE OF INCOME

Abstract Influencer marketing has become an important source of information that influences domestic tourism decisions in emerging markets. However, there is limited research on the role of individuals’ economic conditions in explaining the translation of influencer attributes fr...