Nair Rajeev

The Marketing Context Graph: A Governed Substrate for Causal Marketing Measurement and Auditable Decision Provenance - Causal inference as a governed layer on a bitemporal context graph

Marketing decisions increasingly depend on two capabilities that have evolved separately: causal marketing measurement (distinguishing real advertising effects from the correlational patterns in marketing data, the domain of Causal AI) and governed, graph-based context for the AI...