Nadia Zahoor

The interplay of social capital, digital transformation and sustainability for designing international marketing strategies: a systematic literature review

Purpose This study systematically reviews the current literature on the role of social capital in adopting digital technologies and achieving sustainability. The current investigation identifies key insights across social capital, digital transformation and sustainability paradig...

Business families and rural social entrepreneurship: an institutional logics perspective

The purpose of this study was to gain a deeper understanding of social entrepreneurship in rural areas, with a focus on rural business families as integrated local actors. To this end, we employed an abductive multiple-case study design, conducting 68 in-depth interviews with sta...