N. Divya Jaya Lakshmi, K. S. Bose, Jaladi Ravi

Life-stage and intra-urban heterogeneity in women's online shopping patterns: Segment-level evidence from a tier-two Indian city

Abstract- Research on women’s digital consumption in India has largely proceeded on the assumption that “women shop-pers” constitute a coherent market. This paper questions that assumption. Drawing on survey responses from 385 womenin Visakhapatnam, a rapidly digitising tier-two...