Munawaroh Munawaroh

Pengaruh Dimensi Big Five Personality Traits terhadap Online Impulse Buying pada Gen-Z Pengguna E-Commerce

This study examines the effects of the Big Five Personality Traits on online impulse buying among Generation Z e-commerce users in Jakarta. A quantitative survey was conducted involving 240 respondents selected through purposive sampling. The data were analyzed using Partial Leas...