Mun Yong Yi

The Impact of Intelligent Personal Assistant Usability and Privacy Empowerment on User’s Continuance Intention: An Integrated Model Based on Self-Determination Theory

Intelligent personal assistants (IPAs) are increasingly embedded in everyday digital environments, yet sustained engagement remains limited. Drawing on Self-Determination Theory (SDT), this study examines how IPA usability and privacy empowerment relate to users’ basic psychologi...