Muhammad Zulqarnain Arshad

Inspiring green action at work: CSR, admiration, and environmental self-efficacy as drivers of energy-sustainable behavior in China's hospitality industry

This study examines how corporate social responsibility (CSR) promotes employees' energy-related pro-environmental behavior in China's hospitality industry. Drawing on the theory of planned behavior as an organizing framework, the model treats CSR as an organizational cue that sh...