Muhammad Hafidz Fazli Md Fauadi

Determinants of Digital Marketing Adoption and MSME Performance in Indonesia’s Halal Food Sector

Background Digital transformation has become a strategic pillar of Indonesia’s economy, with an estimated contribution of USD 130 billion by 2025. Halal Micro, Small, and Medium Enterprises (MSMEs), particularly in the food and beverage sector, contribute approximately USD 180 bi...