Mostafa Jafari

A system dynamics approach to sustainable monetization in digital platforms: balancing advertising and user retention in mobile gaming

Abstract The rapid growth of digital platforms, particularly in mobile gaming, has created a fundamental business dilemma: how to balance advertising-based monetization with the preservation of long-term user engagement. This study employs a system dynamics simulation, calibrated...

Enhancing green supply chain adoption through digitalisation, risk management, and blockchain integration

This study examines how supply chain digitalization, supply chain disruption, risk management, and blockchain technology influence green supply chain adoption. Based on Dynamic Capability Theory, an integrated framework is developed to investigate the direct effects of digitaliza...