Mohammed Shami H. Abu Alqas

Outward-facing legitimacy in Saudi English-language news: sport diplomacy and reputational scrutiny after the FIFA 2034 decision

Abstract Purpose This study examines how Saudi English-language news portrayed Saudi Arabia’s appointment to host the 2034 FIFA World Cup as outward-facing public sports diplomacy. It also explores how these news texts managed the sportswashing counter-claim during the immediate...